- STRATEGY: SERIOUSLY, WTF IS A “DIGITAL STRATEGIST?”
There are many ways to describe the magic of "The Digital Strategist" They're all wrong. Here's the real deal.
- DATA: AN AGE OLD CONUNDRUM SOLVED
"What is the meaning of life?" We can't answer that for you, but the answer to the question, "What's the difference between data and information?" (and why you should give a fark) is here.
- DXP: GET THE SKINNY ON DIGITAL EXPERIENCE PLATFORMS
DXP's are all the rage in Martech World, but you'd better get smart lest you make a bad decision and get yourself fired. There's some helpful job-retaining stuff here.
- MARTECH: MORE STUFF DOESN’T MEAN MORE EFFICIENCY
Most of the stuff Scott Brinker writes makes us feel like we missed a memo somewhere, somehow. He's smart, he's deep. He knows stuff. In this article, he explores the question, "Can more martech tools create more manual tasks?" You already know the answer, but give it a read anyway.
- GOOGLE TAG MANAGER: CUSTOM TEMPLATES
'Nuff said. Now, go and do.
- LANDING PAGES: STRATEGERY FOR THE WIN
Landing pages are like assholes; everyone's got one. Make yours deliver with a solid landing page strategy.
- SOCIAL MEDIA: SURPRISING SHIFTS
You might find some surprises in this batch of social media stats yanked from a research report (link to the full report in the article).
- UX: USER INTERVIEW TIPS FROM THE PROS
User interviews are critically important to glean insights into users’ needs and beliefs. Don't drop the ball - read this article to learn about five mistakes to avoid.