- CONTENT STRATEGY: BEYOND THE WEB
The idea of immersive experiences is the new black. It's time to seriously consider that your fixed content is like, yesterday.
- SEO: KEYWORD SEARCH VOLUME
Have you ever wondered, while out to dinner with your in-laws listening to your father-in-law tell that story you've heard a million times, how many times a specific keyword is searched for in a specific time frame? This article's for you, buddy.
- CONTENT MARKETING: CREATING SCAFFOLDED CONTENT
"WTF is scaffolded content?" you ask? It's a strategic content development approach you should use if you want to hook 'em and move 'em through the funnel to conversion.
- SOCIAL MEDIA: SO YOU WANNA BE AN INBOUND GIANT?
Inbound marketing is a big deal. Just ask Hubspot, one of the hardest working inbound marketing company in the martech space, with some $900m in revenues in 2020. If social media isn't part of your inbound strategy, you're probably gonna get fired.
- CX: THE PANDEMIC IS OVER. DIGITAL IS DEAD.
They're not sticking with digital. Instead, your customers are returning to physical channels. Creating remarkable customer experiences might help you avoid laying off a bunch of people.
- CCO: ADVICE FOR THE CHIEF CUSTOMER OFFICER
This article didn't suck. Nothing earth-shattering or life-changing here, but if you're a CCO or want to play one on TV, it's worth a quick read.
- ANALYTICS: THEY’RE LEAVING YOUR SITE FASTER THAN A SPEEDING TICKET
Hold on to 'em with advice on website exits from an industry veteran.
- MARTECH: IF YOU DON’T HAVE A HEADLESS CMS, YOU SUCK
Seriously. Stop the insanity and get on the headless CMS train. Here's what you need to know.
- LINKEDIN: MAKE LINKEDIN ADS WORK FOR YOU
Must-read before you waste another minute - or dollar - running Linkedin ads.