Inbound marketing is a big deal. Just ask Hubspot, one of the hardest working inbound marketing company in the martech space, with some $900m in revenues in 2020. If social media isn't part of your inbound strategy, you're probably gonna get fired.
Irrational behavior is a part of human nature, but author Dan Ariely says people tend to behave irrationally in a predictable fashion. If you're a marketer, salesperson, crayon evangelist, airport scarecrow, or dental hygienist, or just want to learn how to hypnotize people and make them behave like various animals at parties, this book is for you.
Most of the stuff Scott Brinker writes makes us feel like we missed a memo somewhere, somehow. He's smart, he's deep. He knows stuff. In this article, he explores the question, "Can more martech tools create more manual tasks?" You already know the answer, but give it a read anyway.